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How to Hire for a Culture You’ve Actually Named

Most companies say they hire for culture. In practice, fit is whatever each interviewer thinks it is. Here are the two steps most companies skip.
Hiring manager shaking hands with a candidate holding a resume across an office table

In brief

  • “Hiring for fit” usually means five interviewers with five different ideas of fit.
  • Hiring for culture takes two steps most companies skip: name your culture, then turn it into behaviors you hire for.
  • The Recruiting Readiness Profile gives your hiring team those behaviors by level, a way to ask about them, and a way to read the answer.

Most companies already say they hire for culture. Ask how, and you’ll usually hear some version of “we look for fit.”

In practice, fit is whatever each interviewer thinks it is. One person is listening for confidence. Another wants someone who seems easygoing. A third is quietly asking whether they’d enjoy grabbing lunch with this person. Five interviewers walk out of the same interview with five different ideas of fit, and the decision goes to whoever argues best.

That’s how companies end up hiring people who resemble their interviewers instead of people who match their culture. It’s also how you end up with two employees doing the same job, where customers ask for one by name and the other can’t figure out why. The behavior that made the difference was a job requirement nobody wrote down.

Hiring for culture is possible. It takes two steps most companies skip.

Step one: name your culture

You can’t hire for something you can’t describe, and most companies can’t describe their culture beyond a list of values.

Values tell you what a company believes. They don’t tell you how it behaves. Two companies can both list integrity and teamwork and feel completely different to work for. What separates them is their culture’s personality: how decisions actually get made, what the company protects when things get tight, and what people get recognized for.

That personality is what the Culture Code names. The Culture Quiz is the starting point. It’s short, and it gives you a first read on your culture’s personality. In a full engagement, that first read is tested against conversations with your leaders and employees and against your product itself, because a real culture shows up in all three.

Once your culture has a name, you can start describing what it looks like in people.

Step two: turn it into what you hire for

This is the work the Recruiting Readiness Profile does. It takes your culture’s personality and turns it into three things your hiring team can use.

The behaviors, by level. Your culture is translated into specific behaviors, or competencies, along with what each one looks like at each level of your organization. A frontline employee and a manager don’t need the same behavior at the same strength. Because the bar is set by level, you don’t have to rewrite every job description to use it.

A way to ask about them. Interviewers get a simple method for building questions that bring out real examples of those behaviors. It isn’t a script to read from. It’s a way to ask the right question for the role in front of you.

A way to read the answer. Each example a candidate gives is read against the bar for that level. Every interviewer is judging the same behaviors against the same standard, so the conversation after the interview is about what people actually heard.

What it doesn’t do

The Profile doesn’t make the hiring decision for you, and it isn’t a personality test. Candidates aren’t scored on whether they match your culture’s personality. They’re read on whether they show the behaviors the role needs.

It’s one input your company owns, alongside the technical skills you already assess. It can help you decide not to move someone forward. It should never be the only reason.

What changes

When the standard is written down, a few things shift.

Your interviewers stop debating gut feelings and start comparing what they heard. You hire fewer people who can do the tasks and miss the other half of the job. New hires know what’s expected of them from the first day, so onboarding confirms what they were promised.

And you can explain your decisions. When someone like Sarah asks why a promotion went to a coworker, there’s a better answer than “they just like her better.” There’s a standard, and a clear picture of what meeting it looks like. That gives Sarah something to work toward, and it turns resentment into a development conversation.

New here? Start with How to Define Your Company Culture and Put It to Work.

Start here

Name it before you hire for it

The Culture Quiz is free, and it gives you a first read on your culture’s personality. If you’re ready to see how that becomes a hiring standard, here’s how the Recruiting Readiness Profile works. Next in this series: Should you hire for culture or train for it?

Take the Culture QuizBook a call

Frequently asked questions

What does it mean to hire for culture?

It means every interviewer judges candidates against the same named behaviors, instead of their own sense of “fit.” Without that shared standard, five interviewers can leave the same interview with five different ideas of fit.

How do you define your culture before hiring for it?

Look past your list of values to your culture’s personality: how decisions actually get made, what the company protects when things get tight, and what people get recognized for. The Culture Quiz is a short first read on that personality.

Is the Recruiting Readiness Profile a personality test?

No. Candidates aren’t scored on whether they match your culture’s personality. They’re read on whether they show the behaviors the role needs, alongside the technical skills you already assess.

Do I have to rewrite every job description?

No. The behaviors are set by level, so a frontline role and a manager role each have their own bar without rewriting every job description.

Teratha Williams, founder of HR4HR Consulting

About the author

Teratha Williams

Founder of HR4HR® Consulting. She spent 20+ years inside HR — manufacturing, transportation, medical devices — and now helps CEOs name the culture their company already runs on. More about Teratha →

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